White Balance

White balancing in photography involves adjusting the colors along two key spectrums the blue-yellow spectrum is color temperature and the green, magenta spectrum color tint. While natural light mainly requires correction along the blue-yellow spectrum, artificial lighting may introduce a color tint, which also needs adjustment. Color temperature is crucial, as it dictates the warmth or coolness of light, measured in Kelvin. Warmer lights have low Kelvin values, while cooler lights have higher values. White balance ensures accurate color representation, preventing unwanted color casts that can distort images. Photographers can adjust white balance in-camera using presets or custom settings, or they can correct it during post-processing, especially when shooting in RAW for maximum flexibility.

ADVERTISING PHOTOGRAPHY

Daniels Jewelers since 1948 - Fine Jewelry, Diamonds, Watches & Gifts

Daniel's Jewelers Semi-Annual Jewelry Clearance Sale by Daniel's Jewelers - Issuu

 

1. Who is the client, or company you are representing?

  • Client/Company: Daniels Jewelers, a popular store selling fine jewelry and watches.

2. What is the product?

  • Product: Rings, necklaces, bracelets, watches, and custom-designed jewelry pieces.

3. Who is the target audience?

  • Target Audience: People looking for engagement rings, gifts, or luxury jewelry items.

4. Where would you expect to see this advertisement?

  • Advertisement Locations: Social media, magazines, billboards, stores, or online ads.

5. What kind of lighting are you going to use to make this look professional?

  • Lighting: Soft lighting to show jewelry clearly, with no harsh shadows.

6. What props do you need?

  • Props: Elegant backgrounds, jewelry displays, and soft fabrics to highlight the jewelry.

HDR LANDSCAPES:

Glorious Breathtaking HDR Photography Sunrise | HDR Photography by Captain Kimo

they made the colors pop out and are more vivid and clear

HDR High Dynamic Range is a technology that enhances the contrast and color range of images or videos making them look more vivid and realistic by showing both bright and dark details clearly.

20 facts about Lense

  1. You’ve got zooms, primesmacro lenses, super telephotos, tilt-shift lenses
  2. Less expensive lenses will generally have variable apertures – so as you zoom, the maximum aperture gets smaller. More expensive lenses have a fixed aperture.
  3. Wide angles give an expansive view, and when used correctly, they can wrap you in the scene.
  4. Wide angles are also handy in tight areas, like small rooms, cars, caves, etc. They can create volume and expansiveness in a limited space.
  5. Standard zoom lenses are great walkaround lenses.
  6. Standard zooms tend to cover moderate wide-angle focal lengths all the way down to a medium telephoto
  7. prime lenses offer just one focal length, such as 35mm, 50mm, or 85mm
  8. Telephoto lenses get you close to a subject without actually approaching them.
  9. Telephoto lenses also compress distance, making everything appear closer together, as opposed to wide-angle lenses, which distort perspective and make things look separate.
  10. telephoto lenses are also excellent for sports, nature, and wildlife photography, where it can be difficult to get close.
  11. A “fast” lens is usually one that has an aperture of f/4, f/2.8, or larger.
  12. The most popular telephotos seem to be various flavors of 70-300mm or 70-200mm.
  13. But a prime does force you to think more about composition and point of view, simply because it can’t zoo
  14. In fact, back in the good old days of film, the most popular standard lens was a standard prime: the 50mm.
  15. landscape work tend to be a 14mm f/2.8, a 16-35mm f/2.8, and a 24mm f/1.4.
  16. The good news is that all major camera and lens manufacturers offer a variety of focal lengths to satisfy most budgets.
  17.  Less expensive lenses will generally have variable apertures – so as you zoom, the maximum aperture gets smaller.
  18. These range from fisheye lenses that give a 180° field of view to telephoto lenses up to 800mm.
  19. A major mistake made by new photographers is to use wide angles incorrectly; by not being close enough, having no interest in the foreground, or by trying to include too much in the scene, you’ll end up with less impactful photos.
  20. Many kit lenses – lenses that come as part of a camera package – are standard zooms. However, there are also standard prime lenses.